Pertinence of Organizational Analysis: A Case Study of Unilever

Abstract

The study has critically examined the pertinence of organization analysis using a case study of Unilever. An organizational analysis is an analytic, problem-solving, and systematic process of business which facilitates the understanding of the organization's performance, especially the multinational organization like Unilever. The benefit of performing the organizational analysis is the identification of business/organizational issues, pointing out opportunities. Among the basic models of organizational analysis perceived to have been adopted in Unilever are rational model or the classical model, natural system model or the participative model, socio-technical model, and cognitive model. It was perceived that socio-technical model fits in properly to Unilever because the organization systems interact with the environment, such that organizational behaviour is affected by human, social, technological, and organizational inputs.