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The Impulse Buying Behaviour of Women Consumers Towards FMCG Products in Tirupur District

S. Parimala, P. Megala Devi

Abstract


Women parents are important selection makers in purchasing a product in their own family. Impulse shopping for behaviour of women purchasers of Tirupur District is analysed inside the gift look at. This paper attempts to have a look at the attributes which impacts impulse buying behaviour of women. The effect of diverse attributes of impulse buying factors like advertisements, window vending, advertising techniques, effective fee fixation and many others on women clients are utilized in fast shifting purchaser items. This look at is based totally at the information accrued from the shopping malls, departmental stored and other stores in Tirupur District with the assist of dependent questionnaire. This paper explains the notice level of branded merchandise amongst women consumers and the aggressive gain over others. The observed also analyse the have an effect on of socio-economic factors in buy behaviour.

Keywords: attention level, FMCG merchandise, impulse buying behaviour, Tirupur District

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DOI: https://doi.org/10.37628/ijied.v1i1.133

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