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Review on Pull and Push Strategy Decision Taken by Organizations for their Product and Services
Abstract
In this review paper, we find out that organization should follow pull strategy or pull strategy and how it works in a supply chain. Depending on organization, it can be use as a combine strategy. This review helps to find out best strategy that fits for organization and their business. In this, we also discuss what are the advantages and disadvantages of both the strategies and how the life cycle of the product helps in determining which strategy to be used. We also see what are the differences between pull and push strategy in supply chain management, and it depends on the organization and the strategy they want to use. It also proposes inventory level for each strategy. We also see some known example of both pull and push strategy. We also see how can demand change the strategy. What are the major factors which determine the decision to take pull/push strategy.
Keywords
References
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